Ultimate Guide To Make Your Product Recommendations More Effective to Increase Sales



Displaying recommendations should be a priority when setting up your Shopify store. Recommendations are an incredible method to inconspicuously nudge customers to look at different things in your store, getting them to invest more time in your store and expanding your odds of catching more purchases. 

Once you’ve started using product recommendations, you can follow these general best practices to maximize their use and generate more revenue through them.

Ways to Make your Product Recommendations More Effective


1. Show product ratings for credibility

When displaying product recommendations, it’s best to prove the quality of these products. You can do this by adding ratings to your products so that customers can see just how well-received each product is. 


To set up reviews on Your product recommendations you can use the integration of wiser with a Shopify review app like Judge.me. This integration automatically displays ratings with your recommendations.

2. Test different types of widgets to understand what works for you

When displaying product recommendations, it’s best to prove the standard of those products. you'll do that by adding ratings to your products in order that customers can see just how well-received each product is.



Wiser is a Shopify recommendations app made to assist you to generate revenue through well-placed recommendations. Once you’ve set up your recommendations, you can monitor their analytics through the app to help you make data-driven decisions about your recommendations.

3. Place multiple widgets on your storefront

You limit the number of sales you'll capture through your storefront. However, with multiple widgets, you've got more opportunities to sell, allowing shoppers to seem at a variety of recommendations– from New Arrivals to Bestsellers.


Wiser allows you to set up multiple product recommendation widgets on your Shopify storefront and enables you with analytics. 


4. Send recommendations via email

By adding personalization within your emails— whether it’s a segmented audience, product recommendation, or first name parameters —you can generate more revenue and see a marked difference in how shoppers interact with your emails.

AI-powered personalized recommendation engines like Wiser allow Shopify stores to send email promotions that display recommendations that are relevant to the specific shopper. Wiser also integrates with your email marketing app like Klaviyo so that you can display personalized recommendations in emails without any hassle.

Also read: Guide to Using Product Recommendations in Emails to Increase Conversions and AOV


5. Customize them to match your Shopify store design

Using Wiser, an AI-powered recommendation app, you can customize your Shopify store design. The app lets you customize every element in your recommendation widget, from color to how the product grid looks. With full control over the widget’s appearance, you can easily make it match the rest of your store and make it a seamless part of your Shopify store experience.

6. Add product recommendations in your SMS

Many merchants send SMS campaigns around time-sensitive sales and even use the channel to update customers about their order status.
Sending product recommendations within your SMS campaigns is easy. You can segment your customer base and then send personalized messages recommending specific products to these shoppers or even set up automated upsell messages that dynamically suggest products based on the shopper’s past purchase. 


Increase Conversions with Personalized Product Recommendations

We hope this extensive guide helps you understand how to use personalized product recommendations and helps you set up product recommendations that are effective at increasing engagement on your Shopify store and convert your shoppers better.

Wiser is built to help you generate sales through personalized product recommendations. Using the Shopify app, you can place personalized recommendations across your Shopify store and ensure these recommendations are customized to match your Shopify store design. You can also read the list of best shopify apps in 2020.

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