Understand the Impact of Product Recommendations in Emails and How it can Boost Your Store Sales

Personalized product recommendations is a powerful way to convert your visitors and increase store sales. But do you know how you can show your customers product recommendations in emails?

Here we are discussing some best ways you can use product recommendations in emails to nudge email subscribers to shop, helping you increase conversions and AOV on your Shopify store.
Firstly, let’s understand the Impact of Product Recommendations Within Email.

As we know email marketing is a powerful part of eCommerce store’s marketing. By adding personalization within your emails— whether it’s a segmented audience, product recommendation, or first name parameters —you can generate more revenue and see a marked difference in how shoppers interact with your emails.


AI-powered personalized recommendation engines like Wiser allow Shopify stores to send email promotions that display recommendations that are relevant to the specific shopper. Wiser is one of the best Shopify apps also integrates with your email marketing app like Klaviyo so that you can display personalized recommendations in emails without any hassle.

Best ways to Display Product recommendation within emails 

1. Show Inspired by your Browsing History widget on delivery confirmation emails

Display an ‘Inspired By Your Browsing History’ widget within this order update email. Such a widget shows products that the shopper may be interested in, based on other products that they viewed. You can also provide a small discount or free shipping offer so that shoppers feel incentivized to shop again so soon.

                                            

                         

With such personalized products, shoppers will be more likely to engage with the products shown to them and come back to shop the items.

Also read: 10 Example of High Converting Personalized Product Recommendations by Top eCommerce Brands

2. Display different kinds of recommendation widgets on newsletters

Another great way to build relationships with your customers is Newsletters. Depending on the kind of newsletter, you can show different kinds of recommendations. 

Here are 2 recommendation strategies based on the kind of newsletter you are sending:

• When featuring a new product or highlight a specific product, you can add a ‘Frequently Bought Together’ recommendation widget to show other products that pair well with the featured item.

• If you send weekly newsletters, you can create a manual ‘Deals of the Week’ widget that shows all the products on sale or are featured. This can be a regular part of your newsletters as well and works well for general stores or Shopify stores with large catalogs.

                                     

3. Display Best Sellers Widget on Welcome Emails

When crafting a welcome email for your customers you can display a ‘Bestseller’ product recommendation widget to show the products that are loved by other shoppers on your Shopify store.

                            

With such a product recommendation widget, you can give these new subscribers a peek into what’s popular on your store and guide them to products that are sure to be a hit.

4. Show Similar Products widget on abandoned cart emails

An abandoned cart email sequence can help you successfully recover your abandoned cart, bringing shoppers back with a persuasive

To ensure that you don’t lose a shopper altogether, add product recommendations to your abandoned cart emails to gives multiple options to shoppers who have lost interest in the product in their cart.

A ‘Similar Products’ recommendation widget can help shoppers see other such products they may want to buy, prompting them to come back to your store to browse more items and shop.

5. Display Discounted Products Widget on re-engagement Emails 

Re-engagement strategies are a priority for many merchants, helping them reactivate lapsed or inactive shoppers. When crafting such emails, it’s important to display the right products from your Shopify store to entice these shoppers to come back for a purchase.

However, just any recommendation won’t do the trick. Shoppers who have lapsed need a strong reason to come back to the store or make a purchase from you. Many merchants display a ‘Discounted Products’ widget to reel back these lapsed shoppers and get them to shop again.

6. Display Featured Products Widget on re-engagement Emails 

If you aren’t the kind of store that runs sales, a ‘Discounted Products’ recommendation widget may not be the kind of recommendation widget you want to send to lapsed shoppers. In such cases, we recommend adding a custom recommendation widget named ‘Featured Products’ recommendation widget. With this, you can handpick products like newly launched or featured items for your email recommendations.

Final Thoughts😀😊:

Recommendations are a powerful eCommerce strategy, helping you nudge shoppers to purchase by showing the right products to them at the right time. AI-powered personalized recommendations, especially, display products that are customized to each shopper. With such a detailed level of personalization, shoppers will be more inclined to shop from the brand and would even choose you over your competitors.

Ready to Increase sales of your store with product recommendations? Install Wiser Now!