8 Unique Content Marketing Ideas To Boost Your Ecommerce Store Sales

Every store owner wants to increase their online presence and acquire new customers. But, how can they start, and what kind of content you should create?

Here, We listed some best marketing strategies and provide a more unique experience for your shoppers.

8 eCommerce Content Marketing Strategies

1. Provide a visual shopping experience with lookbooks

The popularity of social media like Pinterest, instagram, facebook, increase day by day. Consumers love to browse through pictures of specific products used in different ways. If you want to set up such a browsing experience you should go with a lookbook app.

lookbook is one of the best shopify apps built to help you create stunning galleries, allowing you to customize them in different ways, from format to colors and style. the shopify app also allows you to tag the product featured in the pictures so that shoppers can directly add them to their cart.

2. Tap into user-generated content to share your consumer’s story

More than 90% of customers believe that (UGC) holds more influence over their buying decisions. While reviews help you collect user-generated content, you can make it a trend for consumers to share pictures and stories of them using your product through hashtag campaigns on social media

 New store visitors are more likely to shop for an item if they can get an authentic account of what the product looks like and works. Proving your products’ quality is easy with user-generated content (UGC).  Using Cameo, you can allow shoppers to view each Instagram picture in detail, see the featured products within each image, add them to their cart directly.

3. Blog about the lifestyle you promote

Blogging is a way to inform customers about the lifestyle your products promote and help them live a certain way. For instance, a fitness brand can make blogs about healthy foods or guides to keto or paleo diets. Many consumers usually just look at reviews and product pictures when making a decision about the product they want to buy. So, for eCommerce brands, blogging is Many eCommerce brands blog.

4. Help shoppers to find the right product with interactive quizzes

Many store visitors end up not purchasing because of the numerous choices they have and the lack of any guidance to figure out the right item for them. A well-crafted quiz can help these shoppers understand the right products for them, helping them shop quicker. You can set up quizzes on your Shopify store using Octane AI. The Shopify app lets you build quizzes from scratch, allowing you to customize the look of the quiz.

5. Create videos to tell your story

73% more visitors who watch product videos will make a purchase. Videos are rising in popularity, from Reels on Instagram to Tiktok and YouTube. You can embed these within the product pages to help shoppers on your Shopify store easily see how the product works and increase engagement within your store.

Besides creating product videos for your Shopify store, you can create videos to share on social media or on YouTube. With easy video making tools like Typito, creating a professional video is easy.

6. Send post-purchase emails that create value for the consumers right away

One of the best ways to ensure a customer comes back for a repeat purchase is by helping them post-purchase.

Set up post-purchase emails that help customers figure out the best ways to use your product. For something technical like a coffee maker, you can send a post-purchase email that includes how to use the coffee maker. For products like dresses, you can send an email that outlines the best ways to wash the item and an inspirational gallery to show how other customers have styled the item.

You can create striking graphics for these emails using Canva or within your email marketing app.

7. Send engaging newsletters that help you build a relationship with customers

Many eCommerce brands send weekly or fortnightly newsletters to communicate with their customers. These newsletters inform customers about the workings within their team, new product ideas, and any cool reads related to the products or lifestyles they sell. 

Newsletters are a more direct way to communicate and an email marketing app like Klaviyo allows you to send visually appealing emails.

8. Set up events that solve a problem for your target audience

Events allow brands to focus on specific problems they are specialized in solving while attracting audiences who would need this help. You can market your event through traditional marketing channels and even give your audience actionable tips with a virtual guide. Within the session, you can subtly plug a product within your Shopify store that helps audiences solve their problem while also mentioning other ways to tackle the problem.

Guide your online customers to shop from you with unique content marketing


Content marketing is a powerful strategy that eCommerce brands need to adapt to make themselves stand out. Shoppers love to browse through images and what better way to do this than with lookbooks! Use the Lookbook app to display how customers use your products and help shoppers visualize the different uses of one product. The app lets you customize the look of your lookbook and even choose where you want to display it.

Get started with lookbooks and create stunning galleries and convert your shoppers better.