Add Product Recommendations to Your Custom Pages to maximize Store Conversions




When building custom pages, merchants need to display and feature products on these pages. However, having to manually edit these products every time you add a product or change your strategy is too much work.

With an AI-powered product recommendations app, you can easily add recommendation widgets that adapt to the shopper who is viewing the page or display recommendations that are in context. This way, you can maximize your conversions and create more opportunities to sell more to your store visitors, displaying only recommendations that shoppers are sure to engage with and ensuring store visitors spend more time on your Shopify store. 

Also Read: Types of Personalized Product Recommendations To Increase Sales

Best Practices for Adding Recommendation Widgets to Custom Pages

When placing recommendations on your custom page, keep these 3 best practices in mind so that your recommendations convert better.

1. Customize the look and feel of the widget


When placing product recommendations on your custom pages, don’t forget to customize its design. You can choose from a few layouts and change the look to keep it consistent with the rest of your custom page.

2. Test different types of recommendation widgets


With a variety of recommendation widgets to choose from, it’s important to test these different types of recommendation widgets to understand what works for your shoppers. You may find that the ‘Top-Selling’ widget catches shoppers’ attention or a personalized widget like ‘Inspired By Your Browsing History’ has higher engagement.

The only way to understand which widget works best for you is by testing them. To get started, you can check out the best practices for different recommendation widgets and use these tips to place recommendations on your custom page. 

3. Ensure your product images are of high-quality


Your recommendation widgets will pull the product image from your product listing. So, you need to ensure that all your product images are high-quality and visually attractive enough for shoppers to want to engage with it further.

Ready to Maximize your conversions With Product Recommendations?


Personalized recommendations are a powerful way to nudge shoppers to make purchases. These smartly placed recommendations are built with AI to ensure that shoppers are shown relevant recommendations that they are sure to be interested in. Install the Wiser shopify app now to get started with personalized recommendations and increase your conversions.

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