Guide To Enable User-Generated Content to Increase Sales on Shopify Store


                  


User-generated content(UGC) is a bit of a mystery for Shopify merchants and without a guidebook in place, figuring out how to collect and display UGC becomes guesswork. That’s why we’ve compiled a quick and easy guide to help you understand how to collect UGC and how to display this content to increase engagement and make shoppers eager to buy from you.


Firstly, Let's understand the meaning of user-generated content.


User-Generated Content (UGC)

User-generated content (UGC) or user-created content(UCC) is Any form of content like text, videos, images, reviews, etc.created, and posted by people. More specifically for eCommerce stores, user-generated content is images of the brand’s products shared by their customers.

Importance of User-Generated Content


1. Brand engagement

User-generated content can help increase the engagement from potential shoppers on your Shopify store. With such content, shoppers will have a reason to stay on and spend time browsing through your images.

2. Credibility

User-generated content shows your shoppers that your brand is well-loved by other consumers just like them. This social proof gives them insight into how the product actually looks and makes them feel more confident about shopping from your brand.

3. Authenticity

User-generated content is authentic, making it a valid source of proof for shoppers who are interested in buying your products.

4. Increased Sales

By adding user-generated content on your product pages, especially as photo reviews, you can increase your chances of converting shoppers to buy the item.


Ways to Enable User-Generated Content to Increase Shopify store Sales

1. Add these images to your lookbooks

Show your shoppers how to use your products and place your products in an attractive way with lookbooks. Add your user-generated images within a lookbook and create a shoppable gallery where shoppers can visualize your products in use and allow them to shop better. You can do it with our Shopify lookbook app. It allows you to set up customized lookbooks using gallery layouts that suit your preferences. Whether you want to display them in a slideshow or like Instagram, your lookbook can be customized to the most minute details.



2. Share your UGC on Instagram

User-generated content is perfect for your Instagram profile. Since the Instagram profile is currently the face of any brand, you need to deliver your brand’s personality through these honest and authentic images.

When sharing user-generated content on Instagram, keep these tips in mind:
  • Mention the customer who shared the image and give them some love.
  • Add a unique hashtag to tie all your user-generated images together.
  • Add a specific filter through editing apps like Snapseed to make your images look consistent next to each other.

You can install the Instagram app on your Shopify App Store to enable product tagging and display a ‘Shop’ tab on your Instagram profile.


3. Embed your Instagram feed using Instapics

Your Instagram feed serves as social proof to new visitors who land on your storefront. Seeing your feed, store visitors will be more likely to see your brand as credible and they’ll feel less hesitant to shop from you.


                       

Using Instapics, you can embed your Instagram feed to your store and customize your feed to make it look consistent with your Shopify store design. With this Best Shopify app, your embedded Instagram feed automatically updates with the newest posts you’ve shared with your profile.

4. Display photo reviews on relevant product pages


Once you’ve collected photo reviews from shoppers, you can display them using your review app. Since these user-generated images are placed on product pages, shoppers can easily take a look at them and understand how other shoppers (just like them) use the product and what they think of it. This can give them a better idea of the product that they are interested in buying and help them make an informed decision.

                      


The Photo Reviews and Testimonials app lets you customize your store’s review section to match your Shopify store’s design. Once you’ve collected photo reviews, you can display them on the relevant product page and give store visitors visually-rich information about your product.


5. Make your UGC Shoppable with Cameo


Now that you’ve embedded your Instagram feed, you need to make it easier for store visitors to buy products featured in your user-generated content. The Shopify app like cameo lets your store visitors click on an image from the embedded feed and view the featured products. With this feature, You can make your Instagram feed more useful than just a visual component to your Shopify store.

Final Thoughts

We hope this quick and easy guide helps you to understand the importance of UGC. Many top eCommerce stores are enabling UGC to provide a unique and enjoyable browsing experience on their store. One of the best uses of user-generated content on a Shopify store is by curating a lookbook. So without wasting time Install the Shopify lookbook app and set up a lookbook on your Shopify store and use user-generated content to increase Shopify sales.

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